A family's story told in the lobby of a multi-billion-dollar corporation
John B. Sanfilippo & Son Inc
John B. Sanfilippo & Son Inc. Heritage Exhibit
2,000 sq. ft.
Creative Strategy, Interpretive Planning, Content Development, Environmental Design, Graphic Design, and Implementation Oversight
From humble immigrant beginnings, hand shelling pecans to a billion-dollar, leading provider of nuts, the story of the John B. Sanfilippo & Son Company is visually told in a map of the world made out of real nuts.
The map is a highlight of a heritage exhibit at the corporate headquarters that features the company’s 90-year history and the story of its worldwide leadership in the nut industry.
The design of the exhibit was informed by the company’s family oriented culture and values. Photos, text panels, and artifacts were placed on credenza-like shelves made of pecan wood, to mimic the table displays of photos that family members might have at home.