Pulling these prediction pieces together every year gets more and more dizzying each time. In 2015, creatives were predicting the rise of animation and motion graphics. In 2016, we expected greater digital experiences and the solidifying of mobile-first technology. And now, in 2017, our focus turns greatly to augmented and virtual reality. Those little handheld computers we carry with us at all times are about to become even more important to designers everywhere.

Here are just some of the possible 2018 design trends we’ll be seeing after we ring in the New Year! 

“Virtual Reality and Augmented Reality are coming to a museum near you! Used mostly for gaming and watching videos the last few years – and even as a design tool in the architecture and construction industry – museums are discovering how to use VR and AR to share educational content, tell stories, and give visitors a unique experience. Walk the floor of any museum conference expo and you’ll see vendors promoting VR and AR hardware, software, and content. The keynote speaker at the 2017 Association of Science and Technology conference was Brendan Iribe, co-founder of Oculus. We just completed a 10-person VR experience at the First Division Museum in Wheaton, Illinois, and visitors absolutely love it. Exhibit designers, and other creative professionals, will continue to explore ways for VR and AR to enhance storytelling.”

—Kevin Snow, Creative Director, Luci Creative

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