Luci Creative recently led the first-ever redesign of the First Division Museum, which reopened on August 26, 2017—the 1st Infantry Division’s centennial World War I anniversary. Luci Creative did the museum’s master planning and exhibit redevelopment, including the creation of a new 2,500-square-foot exhibit, Duty First; an update of the 10,000-square-foot existing exhibit, First in War; and a new lobby experience.

Collaborating with media and interactive partners, Northern Light Productions, Unified Field, Brave New Pictures, Elbe Creative Partners and Creative Technology, Luci Creative developed cutting edge media, including a virtual reality film and interactive installations. 

“We were hired to redevelop the holistic museum experience with a contemporary design approach that inspires a deeper connection between visitors and the individuals who serve our country,” said A.J. Goehle, Director of Strategy and Design, Luci Creative. “We believe the new designs, layered media and interactives will bring the public closer to understanding and relating to the stories of our military and believe that it will leave a long-lasting impression.”

The Duty First gallery will be a permanent exhibit where visitors learn about the missions performed by the 1st Infantry Division, with much of the story being told through the voices of soldiers and veterans. Luci Creative’s innovative design solution takes the 50-year contemporary story and breaks it into five mission-based exhibit zones where visitors interact with artifacts, exploratory digital content, media simulations, a virtual reality immersive and a compelling narrative that highlights the exhibit’s three themes. Luci Creative also reimagined the First Division Museum’s First in War gallery. The permanent exhibit tells the Division’s story from its creation in 1917 through the Vietnam War. The exhibit includes new graphics, thematic environments, and films that amplify soldier experiences in WWI, WWII, the Cold War, and the Vietnam War.

Published by SEGD.