“Destination Moon: The Apollo 11 Mission” is a celebratory 50th anniversary exhibition of the Apollo 11 mission, organized by the Smithsonian Institution Traveling Exhibition Service, that is traveling to top museums across America. Beginning on April 14 and running through September 3, the Saint Louis Science Center became the only museum in the Midwest to host this very special exhibition. 

“St. Louis played a vital role in the Space Race, with the city being home to the development of Mercury and Gemini technology and components of the Apollo program,” said Bert Vescolani, President and CEO of the Saint Louis Science Center. “We are honored to have the opportunity to host this exhibition in St. Louis. We know that for many people this will be a once-in-a-lifetime chance to see these historic artifacts.”

Part of Science Center’s preparation for hosting “Destination Moon” involved the creation of additional immersive galleries for the entry and exit experiences—tying the story directly to the St. Louis community. To maximize visitor experience, the Science Center team engaged Chicago-based, full-service museum masterplanning and exhibit design firm Luci Creative as design partners.

“This was a great opportunity for the Luci team to pull from our roots in theatrical design and transport visitors back in time through environmental, digital and tactile interactive installations,” said AJ Goehle, executive director at Luci Creative. “Given the Saint Louis Science Center’s ambitious goals, it was an absolute honor to help create a localized, relevant, and unforgettable journey for everyone who will experience this monumental exhibit in St. Louis.”

Joining forces as one cohesive team, the collaborative efforts added more than 8,000 square feet of experiences, including an entry that transports visitors into the Space Race era, through a St. Louis street scene, a 1960s home, and an immersive theater experience. The additional exhibit space also includes an exit gallery, also designed to immerse visitors inside of a space-engineering themed environment, providing hands-on interactive installations packed with invaluable Science, Technology, Engineering and Mathematics learning opportunities.

Check out the article on SEGD.