Space exploration still feels like a thing of the future. With all the gleaming machinery and dramatic launches, it is easy to get sucked into the anticipation of what may come next. But that urge to look forward makes it easy to forget to look back. With the Apollo 11 mission coming up on its 50th anniversary, some of the kids who watched those famous first steps now have grandkids of their own. And for the first time since the Apollo era, the Columbia command module is heading out on a national tour as part of the Smithsonian Institution’s “Destination Moon: The Apollo 11 Mission.” In addition to stops in Houston, Pittsburgh, and Seattle, the tour’s current home has its own special history with the space program: Saint Louis. And the team at the Saint Louis Science Center could not be more excited.

Traveling exhibits play an important role for any museum – giving local families a reason to come back and bringing new visitors with specific interests in for the first time. But Bert Vescolani, President & CEO of the Saint Louis Science Center, wanted this exhibit to be something more. He wanted to acknowledge the many local families that had been a part of creating the Mercury and Gemini capsules, training astronauts for their journeys, and helping identify landing sites for the Apollo 11 mission. Vescolani tasked his team with creating an exhibit that spoke to the Saint Louis community. The museum decided to take its visitors back in time.

Christian Greer, Chief Officer of Science, Education and Experience, credits some of the inspiration to astronaut Gene Cernan’s quote about the Apollo era, “The President had plucked a decade out of the 21stcentury and inserted it into the 1960s and 70s.” The museum team thought it would be powerful to reverse the process. Rather than walking straight into a hall filled with capsules and space suits, museumgoers first find themselves on a Saint Louis street in the 1960s. The homes, storefronts, and even the toys in the windows let visitors know that they are not in the modern day. The museum team and exhibit designers from Luci Creative integrated the museum collection, local artifacts, and set design to create an immersive experience.

Read more about our involvement in this project at Scientific American.