Luci really listened to what was important to us and reflected those stories in the new galleries. Through this partnership, the National Music Museum will bring visitors a unique, enjoyable, and educational experience that will excite them about the world of music and musical instruments.

Since stepping into my role as Executive Director in June 2024, I’ve seen firsthand the lasting impact of Luci Creative’s work. The spaces they designed continue to captivate our visitors and spark curiosity across generations. Their thoughtful design laid the foundation for a museum experience that doesn’t just inform—it empowers.

Facility updates and new programs typically move the needle by 2% – if we’re lucky. Since opening our playspaces, we’ve seen attendance increases of over 20%.