Ancient Seas Gallery Concept Design
Milwaukee Public Museum
First in War
First Division Museum
War through the ears, eyes, and voices of soldiers
Client
First Division Museum
Project Name
First In War
Size
10,000 sq. ft.
Partners
Ravenswood Studio, Northern Light Productions, Creative Technologies, and exhibit writers Barbara Becker and Mike Rigsby
Services
Master Planning, Creative Strategy, Content Research, Content Development, Interpretive Planning, Environments Design, Lighting Design, Universal Design, Graphic Design, Media Development and Production, Prototyping, Implementation Oversight, and Project Management
Through the trenches of WWI… Across Omaha Beach… Among the jungle in Vietnam… the First in War exhibit transports visitors through 50 years of military history.
Luci Creative was tasked with reinvisioning and updating this 20-year-old iconic exhibit. We carefully assessed the gallery content, artifacts, media, and environments and created a completely new visitor experience. With a new focused exhibit narrative, a new graphic program, an update to the thematic environments, new artifact cases, and new evocative media; the exhibit allows visitors to gain a deeper understanding and connection to our military’s history.
With our partners, Luci Creative led the content development and production of five compelling video experiences that take the visitor through each gallery, enhancing the visitor experience by amplifying the soldier’s voices and stories in WWI, WWII, the Cold War, and the Vietnam War.
A superbly done exploration of what it means to go to war, to be in war, to serve in a celebrated outfit that could be called on at any minute to keep the peace or end it.
- Chicago Tribune
- Chicago Tribune
First Division Museum Uses Groundbreaking VR to Bring Soldier Experiences to Life – Design by Luci Creative
Virtual Reality Reporter
First Division Museum, reopening Saturday, tells the story of war with aplomb
Chicago Tribune | August 26, 2017