Luci Creative worked hand-in-hand with the Perfume Passage Foundation to develop a high-end, thematic private museum displaying more than 2,500 artifacts. Through a series of visioning sessions with project stakeholders we defined the Perfume Passage’s mission, goals, key stories, and design concepts. This private museum includes four major galleries: Passageway, Drug Store and Soda Foundation, Deco Room, and Vault. Each space, including the stairways and hallways, highlights various perfume-related artifacts.

Custom interactives, using artifacts and authentic period equipment, add new dimensions of sight, sound, and smell to the story. Visitors can test their nose by trying to identify raw materials by scent alone, or watch an historic video of perfume being made in a vintage Mutoscope. An authentic perfume organ offers visitors the chance to create their own aroma while learning the basics of perfume structure and composition.

The Perfume Passage provides perfume enthusiasts and bottle collectors a once-in-a-lifetime opportunity to see very rare and meaningful artifacts. Additionally, the International Perfume Bottle Association stores its archives and hosts events in the space.

We wanted to create a space where each artifact can be celebrated, understood, and appreciated. Luci Creative pushed this project beyond our wildest dreams.
- Rusty Hernandez, The Sanfilippo Foundation