We are a team of designers and thinkers, artists and creators
Luci team members come from various backgrounds and talents, bringing unique perspectives and experiences to every project. Our collective passion lies in creating experiences that embrace, clarify, and dimensionalize your story.
AJ Goehle, MBA
AJ is a Creative Sherpa. She leads the Luci team, works closely with our clients and drives our company growth and identity. She is a design-thinker who celebrates left-brain business problem solving, and embraces right-brain creative strategies, ensuring all clients’ stories are communicated and dimensionalized with direction and impact.
With a Master in Business Administration and a BFA in Communications Design, her expertise in user-driven design strategy and experience design bring purpose and authenticity to all of Luci’s work. AJ is focused on fostering a culture and team that together produce inspiring and impactful experiences with client-partners around the world.
“We all share a call to adventure to live a life bigger than ourselves”
Junior Exhibit Designer
Angelica is full of positive energy and spends her free time crafting, cooking, and binge-watching tv and film – she was even an extra in The Dark Knight!
With a BFA in interior architecture and a background in set design, Angelica supports our exhibit design team in creating spaces and experiences that impact people’s lives. She is skilled at 3D-modeling, illustrating, and helping to create early concept designs for our clients.
“I aspire to be a trailblazer in my industry”
Graphic Production Specialist
Brad’s favorite quote from his hero Carl Sagan reads “the beauty of a living thing is not the atoms that go into it, but the way those atoms are put together.”
What Carl Sagan did for science, Brad does for graphics. His attention to detail, background in industrial design, and three-dimensional thinking helps him conceptualize, create, and manage graphics and print production for all of Luci’s clients.
"I enjoy working creatively with others and having an objective perspective"
Manager of Business Development
Breana is a doer and makes the hard work fun.
Building relationships is what makes her happy. She has an innate ability to empathize with client needs and is driven to find the best solution to meet the goals of our new and existing clients and partners. While she is dedicated to driving Luci’s continued growth, she also manages client accounts, marketing and PR.
“I love that I have a hand in a project in the very early stages and get to watch them develop.”
Chaucey is an enthusiastic Kentuckian, a collector of funky socks, and admires women who have changed history.
With roots in the University of Chicago and the Museum of Science & Industry, Chaucey uses her infectious love of learning to develop compelling experiences. Chaucey’s thoughtful approach to research, development, and writing supports Luci’s projects by highlighting the key stories that propel exhibit experiences to new heights.
“I like finding connections and figuring out how things fit together!”
David Whitemyer, AIA
Director of Business Development
Whether as an architect, photographer, writer, teacher, project manager or facilitator, David is a creator and communicator.
As a licensed architect with over twenty years of experience in museum planning, exhibition design, and project management, David understands the process of design from the front end to the ﬁnish line. He walks new and existing clients and partners through Luci’s process, focusing on the integrity of the project and ensures all project needs are being met and that Luci is continuing to exceed all expectations.
“(Best at) waiting until everyone else is done talking.”
Jaime is a mermaid-obsessed creator, making the world a more beautiful place: from sewing to hand lettering to environmental graphic design.
With a background in theatre and communications design and after years with the Shedd Aquarium, Jaime brings the artistic vision of every project to life. She leads Luci’s graphic department and ensures each project has a clear and engaging visual style and identity.
“I am inspired by fresh ideas and the desire to constantly evolve”
Kevin can take you on a ride, whether on his old-school motorcycle or by creating an immersive environment that ignites imagination and the senses.
He is a visionary and our team’s creative lead. Kevin’s background in theatre and lighting design instills drama and emotion into the experiences and environments that Luci creates. He protects our clients’ visions and acts as the team’s backstop, handling everything from dimensionalizing bold concepts to managing complex budgets.
“I started turning grey at 18. Really.”
A thinker, reader, life-long learner, and activist, Kiah’s lust for life bleeds into all facets of her being.
She is Luci’s Chief Cultural Officer and Creative Strategist. Kiah leads projects, develops strategy, and carries out research, content development, and writing. She is a key facilitator and client advocate who keeps focus on the big picture throughout the life of a project.
“I believe in the power of story and experience.”
Matthew is an Emmy-award-winning designer committed to enhancing and challenging the way we think, behave and feel through design.
His twenty years of experience in theatre, television, exhibits and high-end interiors informs Matthew’s approach to designing innovative environments for Luci’s clients. He is an environmental designer, project strategist, and partner to both clients, vendors, and team-members. Matthew is dedicated to Luci’s development as a leader, not a follower in the industry.
“I’ve found success through my creativity”
Michael is a builder and maker of Neapolitan pizzas, homemade speakers and hugely successful companies.
He believes in competent simplicity and has a national reputation as a premier builder of theatre and opera scenery and museum exhibits. Michael is one of the most trusted leaders in the industry and provides Luci clients with the confidence that their projects will be developed, designed and implemented with the highest quality standards.
“My success is measured by the success of others.”
Mike is an improv, sketch and musical comedian who happens to be a designer.
His humor infuses the Luci office and our projects. Mike brings his three-dimensional expertise to all project teams with design and development for all exhibit components. He keeps our team aware of the latest and greatest materials and finishes. Mike is a wizard at 3D modeling, CAD drawing creation, and helping to assemble detail drawings for all project elements.
“I was a real “theater, student government, let’s do math” kind of kid.”
Morgan is a maker and a doer, a planner and a storyteller. She is quick and imaginative, bringing spirit to everything she does.
With decades of experience as a media producer for the Oprah brand, Morgan now pours her passion into creating stories in three dimensions. Adaptable and supportive, she works closely with clients and the Luci team to envision and execute experiences and exhibits with grace and clarity.
“I get to inspire and empower people every day, that’s what makes it all worth it.”
Rich is a non-designer designer, a renaissance man, and a lover of rock ‘n’ roll.
He has led many lives: Rich is LEED AP, has published dozens of articles on sustainable design issues, and started the first “green” retail design firm in the country. A long-time member of the Luci team, he plays many roles. Rich lends his experience and wisdom to the strategy, planning, and research realms of all Luci projects.
”I admire artists, musicians, entrepreneurs – they have vision and make it reality. We are all enriched by their efforts."
Senior Graphic Designer
Sarah is cheerful and collaborative in everything she does. With 10 years of experience as an exhibit graphic designer, Sarah uses her expertise to conceptualize, design and implement holistic graphic communication programs for our clients. Her love for creating all things, from illustrations to activism posters to mural art is infused in her work at Luci.
Outside of the office she can be found screen printing with her husband, uncovering exquisite gems at her favorite thrift store, or finding ways to inspire the creative soul of her 8-year-old daughter.
“I believe if you follow your passions, it could become a career.”
Sarah is inspiringly ambitious with her sights set on solving complex problems and creating meaningful exhibits. She is also a book lover, foodie, and world traveler.
With a BA in History from the University of Chicago and six years of experience as an exhibit developer at the Museum of Science and Industry, Sarah helps our clients find a voice for the stories they want to tell. She utilizes the research tools of a historian with the lens of a theater artist to translate complex narratives into three-dimensional spaces.
“I’m cool, calm, and collected under pressure”