We are a team of designers and thinkers, artists and creators.
Collaboration, advocacy, and spark are at the core of who we are. We bring these values to each and every project.
Boston College graduate Adriana has a strong artistic background in music and theatre, having spent time on a tour bus with StarQuest International, and The Beatles show in Las Vegas, LOVE, for Cirque du Soliel.
Very in touch with nature, Adriana brings positivity and sunshine to every task, especially to the management of projects and to assisting clients. Adriana brings her compelling attention to detail to our clients’ projects, keeping information organized and in tip-top shape. Her natural ability to collaborate in team environments and quickly adapt to new situations makes her great for any task sent her way.
"When I put my mind to something, I give my all to see it through."
Agustin brings a fresh perspective to our design team having worked for advertising and retail companies in two different countries. His client list includes the largest retail company in Ecuador, Corporacion Favorita.
He will work closely to assist in our graphic design process, including conceptualizing, designing, and implementing the graphic communication packages for Luci’s projects. While away from his sketchbook and computer you can find Agustin in the kitchen. He enjoys experimenting with different flavors and creating the perfect new recipe to share with his friends.
“I find it fascinating how design always evokes different emotions.”
CEO & Partner
AJ is a Creative Guide. She leads the Luci team, works closely with our clients and drives our company growth and identity. She is a design-thinker who celebrates left-brain business problem solving, and embraces right-brain creative strategies, ensuring all clients’ stories are communicated and dimensionalized with direction and impact.
With a Master in Business Administration and a BFA in Communications Design, her expertise in user-driven design strategy and experience design bring purpose and authenticity to all of Luci’s work. AJ is focused on fostering a culture and team that together produce inspiring and impactful experiences with client-partners around the world.
“We all share a call to adventure to live a life bigger than ourselves”
Lead Exhibit Designer
Angelica is full of positive energy and spends her free time crafting, cooking, and binge-watching tv and film – she was even an extra in The Dark Knight!
With a BFA in interior architecture and a background in set design, Angelica supports our exhibit design team in creating spaces and experiences that impact people’s lives. She is skilled at 3D-modeling, illustrating, and helping to create early concept designs for our clients.
“I aspire to be a trailblazer in my industry”
Project Strategy Director
Annie takes on projects (and life) much like she approaches her watercolor paintings. Sometimes, she’s guiding the brush; other times, she lets the paint flow. She understands when to hurry, and when to be patient, waiting for the paint to dry before pushing ahead.
As a Project Strategy Director, Annie guides the Luci Creative and client teams through the development of project vision, planning, and content coordination. As someone who has worn many hats in the cultural world, she is extremely knowledgeable, dependable, and pliable; sort of the perfect “Swiss Army Knife” for our projects.
Whatever the task is at hand, I’m willing and able to help."
Graphic Production Lead
Brad’s favorite quote from his hero Carl Sagan reads “the beauty of a living thing is not the atoms that go into it, but the way those atoms are put together.”
What Carl Sagan did for science, Brad does for graphics. His attention to detail, background in industrial design, and three-dimensional thinking helps him conceptualize, create, and manage graphics and print production for all of Luci’s clients.
"I enjoy working creatively with others and having an objective perspective"
Business Operations Manager
Brandy brings a diverse tool-kit to Luci, from her 15 years of experience in media design and production, sales, project management, and business operations. As Luci continues to grow, Brandy is focused on operational improvements, process refinement, and ensuring that our work quality is the best it can be. Brandy is also focused on fostering and maintaining Luci’s team and culture.
Outside of the office Brandy is pursuing her MBA and running around with her 6-year-old daughter. She also uses her green thumb and passion for gardening by supporting local florists on projects in her free time.
“I’m a futurist; constantly striving for improvement.”
Project Strategy Director
Whether hiking up a mountain, or overseeing a project, Breana is skillful at picking the right path and course of action for her team.
Breana has an innate ability to keep projects moving forward and anticipate client needs. She is driven to find the best solution to meet the goals of our new and existing clients and partners. With Breana’s experience in event planning, experiential marketing, and operations she brings both sides of her brain to each project, supporting the team and clients through all aspects of project development.
I’m a planner – I get projects across the finish line successfully.”
Project Strategy Director
Bryan’s academic research merges the disciplines of museum studies, performance theory, anthropology, and the history of science. He has a knack for leading interdisciplinary groups through creative processes, and spends his free time writing, drawing, and coaxing his garden to grow.
From Brown University, Bryan obtained his MA in Anthropology and Archaeology and he is completing a PhD in Performance Studies. He also holds an MFA from the School of the Art Institute of Chicago. As an integral part of Luci’s strategy team, Bryan is skilled at drawing together diverse ideas to create storylines that make a difference.
“Beautiful experiences adapt to the way you grasp them. They lure feelings that are already in you.”
Associate Director of Exhibit Design
As an avid world traveler, and a dreamer of one day being a space explorer, Carrie uses her global experiences to influence her creative ideas. Through her cultural observations and adventures, she brings multiple perspectives to every project.
Carrie’s background in architecture and love of graphic design combine naturally in her passion for exhibit and experiential design. Carrie has designed and led more than thirty unique visitor experience projects, collaborating closely with clients, architects, contractors, fabricators, media producers, programmers, writers, and curators.
I’ve never had a Coke (or really any soft drink)…I’ve only tasted them once.
Senior Exhibit Developer
Chaucey is an enthusiastic Kentuckian, a collector of funky socks, and admires women who have changed history.
With roots in the University of Chicago and the Museum of Science & Industry, Chaucey uses her infectious love of learning to develop compelling experiences. Chaucey’s thoughtful approach to research, development, and writing supports Luci’s projects by highlighting the key stories that propel exhibit experiences to new heights.
“I like finding connections and figuring out how things fit together!”
Cole is our boomerang staff member – he did an internship with us while earning his Bachelor of Arts, and loved our team so much he agreed to return as an exhibit designer after a few years at an architecture firm.
Referring to himself as a “design nerd,” Cole is connoisseur of calligraphy, painting, and multimedia artwork, all with a craftsman’s appreciation for working with his hands. He is always tinkering and fixing things. It’s these passions and love of learning that Cole uses to lead the integration of all physical, experiential, and space planning aspects of projects.
“I love to inspire the creativity in others!”
David Whitemyer, AIA
Director of Business Development
Whether as an architect, photographer, writer, teacher, project manager or facilitator, David is a creator and communicator.
As a licensed architect with over twenty years of experience in museum planning, exhibition design, and project management, David understands the process of design from the front end to the ﬁnish line. He walks new and existing clients and partners through Luci’s process, focusing on the integrity of the project and ensures all project needs are being met and that Luci is continuing to exceed all expectations.
“(Best at) waiting until everyone else is done talking.”
Senior Exhibit Developer
Born and raised in New York City, Isabel developed her strong research, analysis, and writing skills during her studies at Yale and the University of Cambridge. She honed her talents while conducting audience research for the Shedd Aquarium and as a jack-of-all-trades at BuiltWorlds.
An active museum blogger, Isabel brings her knowledge and passion for the museum industry to Luci, where she supports the strategy team in developing content. Isabel is also a classically trained vocalist and spends her free time performing with a small world folk music group.
“I build bridges between people and knowledge.”
Associate Director of Graphic Design
Jaime is a mermaid-obsessed creator, making the world a more beautiful place: from sewing to hand lettering to environmental graphic design.
With a background in theatre and communications design and after years with the Shedd Aquarium, Jaime brings the artistic vision of every project to life. She leads Luci’s graphic department and ensures each project has a clear and engaging visual style and identity.
“I am inspired by fresh ideas and the desire to constantly evolve”
Senior Exhibit Designer
Among his myriad talents and interests, Jeff is a connoisseur of tin robots, an avid kite flyer, a landscape photographer, and an automotive tinkerer. He rebuilt a ’68 Chevy Camaro!
With an educational background in both architecture and industrial design, Jeff brings decades of professional exhibition design experience to his creative and senior role at Luci. Jeff excels at seeing the big picture. He enjoys looking at things through different perspectives, and articulating design ideas through various mediums to visualize successful outcomes. And he encourages his design team to do the same.
“I’m my mom’s favorite son. (I have two younger sisters)”
Manager of Business Development
Whether Jill is cooking up delicious meals, or creating the perfect recipe to client satisfaction, she’s passionate about finding links between marketing and sales to help benefit all parties involved.
Jill previously has been on the agency side in public relations, sales, and as a media buyer. She also wrote content and handled business development for Palmer Printing, the last printer in Printer’s Row, helping them to become a marketing output provider. Jill believes collaboration is key, and will jump head first into getting to know our clients – just like when she jumped and paraglided off the Grand Tetons.
“If there is something that needs to get done, I’ll figure out a way to make it happen.”
Project Strategy Director
Justin and his green thumb know how to grow more than a garden of succulents. He is also a master at mentoring teams, cultivating client relationships, and facilitating the creation of a vision.
Justin brings a breadth of experience to Luci projects. With a Master’s in Architecture, a passion for technology and multidisciplinary experience in brand strategy and management; Justin is the perfect bridge for our clients and creative team. Having lived in eight states and two countries, Justin’s cultural experiences bring a unique and vibrant perspective to our project work.
I am an expert in building client relations – and LEGO towers.”
Executive Creative Director
Kevin can take you on a ride, whether on his old-school motorcycle or by creating an immersive environment that ignites imagination and the senses.
He is a visionary and our team’s creative lead. Kevin’s background in theatre and lighting design instills drama and emotion into the experiences and environments that Luci creates. He protects our clients’ visions and acts as the team’s backstop, handling everything from dimensionalizing bold concepts to managing complex budgets.
“I started turning grey at 18. Really.”
Chief of Staff
A thinker, reader, life-long learner, and activist, Kiah’s lust for life bleeds into all facets of her being.
As Luci Creative’s Chief of Staff, Kiah foster our culture and internal company growth, and enables communication, collaboration, operations, and organizational execution across the studio. Her experience in creative projects and client relations helps her to support department leaders in achieving business and project goals.
“I believe in the power of story and experience.”
Laurel truly loves to learn. Whether writing fiction, playing the piano, or exploring a new fantasy franchise; curiosity drives zir. It is this insatiable quality that drives zir passion for the development of museum experiences in collections, research, and curatorial work.
Laurel’s thoughtful approach to content development and writing supports Luci Creative’s projects. By asking the right questions, embracing visitors’ perspectives, and paying careful attention to details, ze contributes to the creation of exhibit experiences enjoyed by all.
I make sure nothing slips through the cracks.”
Michael is a visual storyteller with a keen eye for graphic layout, which he was able to refine in his seven years in newspaper design. Michael’s knowledge doesn’t stop at design, as he also has an admittedly intolerable level of stand-up comedy knowledge.
Bridging the work between graphics and production, Michael knows the details of output files, matrices, and image archives. He’s also a talented artist in custom illustrations. Spending many years working with clients from various sectors, Michael is perfectly poised to effectively communicate with our clients to achieve their project objectives.
“I like conversations about movies and TV shows, and I’m a semi-OK trivia partner."
Michael is a builder and maker of Neapolitan pizzas, and hugely successful companies.
He believes in competent simplicity and has a national reputation as a premier builder of theatre and opera scenery and museum exhibits. Michael is one of the most trusted leaders in the industry and provides Luci clients with the confidence that their projects will be developed, designed and implemented with the highest quality standards.
“My success is measured by the success of others.”
Lead Exhibit Designer
Mike is an improv, sketch and musical comedian who happens to be a designer.
His humor infuses the Luci office and our projects. Mike brings his three-dimensional expertise to all project teams with design and development for all exhibit components. He keeps our team aware of the latest and greatest materials and finishes. Mike is a wizard at 3D modeling, CAD drawing creation, and helping to assemble detail drawings for all project elements.
“I was a real “theater, student government, let’s do math” kind of kid.”
Executive Director of Client Experience
Morgan is a maker and a doer, a planner, and a storyteller. She is quick and imaginative, bringing spirit to everything she does.
With decades of experience as a media producer for the Oprah brand, Morgan now pours her passion into client relations. Adaptable and supportive, she acts as the primary support to Luci Creative’s project directors and is the first line of assistance when projects encounter challenges or require executive attention.
“I get to inspire and empower people every day, that’s what makes it all worth it.”
Morgan is an adventurous spirit who loves to travel, bike, listen to music and create things. Her life-long love for sports and competition led her to play college volleyball at Kent State University.
Morgan’s background in branding, illustration, package design, and logo design adds a unique skill and value to Luci’s graphic design team. With a Bachelor of Fine Arts in Visual Communication Design, She brings innate talent and a positive attitude to all of the projects in Luci’s studio. Morgan’s good humor shows in the human names given to her pets: a Jack Russel named Jack, and a lizard name Walley.
“I love to make people laugh and to bring a big smile to their face. Life is short!”
Rachel K Strack
Rachel’s sunny disposition brings both joy and detailed organization to Luci’s marketing efforts and brand presence. She is also intimately involved with PEO International, a women-centric philanthropic educational organization.
Because of her professional and academic background in theater, Rachel sees the world as an amazing production in an equally amazing venue. Her empathy towards others was fostered through her past involvement in health education and work at the Kroc Center Suisun City; and her knowledge of exhibition design took off through experience in the exhibit fabrication industry.
“Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.”
Whether escaping volcanos, designing puzzles, or throwing it down on a board game, Rebecca has a knack for navigating her way through unconventional situations.
Rebecca’s background in immersive experiences and game quest design gives her a unique perspective at Luci Creative. With a degree in philosophy, her ability to think deeply and connect with the team’s energy translates to strong organization and coordination of projects. She also is a master problem-solver when it comes to all things exhibit design.
I am very good at balancing energy – when someone is down, I can bring them up!”
Senior Art Director
Sarah is cheerful and collaborative in everything she does. With over 10 years of experience as an exhibit graphic designer, Sarah uses her expertise to conceptualize, design and implement holistic graphic communication programs for our clients. Her love for creating all things, from illustrations to activism posters to mural art is infused in her work at Luci.
Outside of the office she can be found screen printing with her husband, uncovering exquisite gems at her favorite thrift store, or finding ways to inspire the creative soul of her young son and daughter.
“I believe if you follow your passions, it could become a career.”
Associate Director of Exhibit Development
Sarah is inspiringly ambitious with her sights set on solving complex problems and creating meaningful exhibits. She is also a book lover, foodie, and world traveler.
Coming to Luci from one of the largest science museums in the world, Chicago’s Museum of Science and Industry, Sarah helps our clients find a voice for the stories they want to tell. She utilizes the research tools of a historian with the lens of a theater artist to translate complex narratives into three-dimensional spaces.
“I’m cool, calm, and collected under pressure”
Senior Exhibit Developer
Whether he’s riding his bike or fixing it, cooking up food or cooking up jokes, Trevor is a guy who knows a lot and does a lot.
With his diverse experience in quantitative and qualitative research, content development, and writing, Trevor supports the Luci team with a variety of research strategies and expertise during their early stages of our project development. Trevor’s natural curiosity and diligent research methods helps him dive in, and quickly become an expert in whatever topic you put in front of him. His mother is very proud.
“I enjoy learning about complex and diverse subject matters.”
Associate Director of Project Management
With Whitney’s experience in museum exhibit fabrication and live events, it’s no surprise that this New Orleans native knows how to create order out of a million moving parts. From coordinating “sky high dreams” yet still keeping projects grounded, to bridging the gap between client and vendors, Whitney brings strong organization and detail-oriented expertise to the Luci Creative Team.
When she’s not helping clients make their visions a reality, Whitney is curled up on the couch with her fur-child Chandler watching Alfred Hitchcock movies. Whitney thrives off of working on a team, as she finds daily inspiration in the strengths of those around her.
“A delicious scoop of ice cream can turn any bad day into the best day!”