Luci designs experiences for museums & brands that shape how we see ourselves, our world, and our place in it.

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How We Work

We See Things Differently

Luci was founded on the belief that new times demand new perspectives—and a healthy disregard for the outmoded.

And in today’s world, it’s always new times. Information is everywhere, attention is scattered, budgets are tight. That’s why Luci is focused on outcomes, creating imprint experiences that inspire, connect, and change hearts and minds.

Our Values

We believe in embodying whole-body learning

We believe in seeing through beginners' eyes

We believe in meeting people where they are

We Focus on Memories

We can’t control what a person might remember about an experience.

But we can design an experience to purposefully help memories take shape. Thanks to new research from behavioral scientists, psychology, and neuroscience, we’re uncovering compelling ways to create the kind of imprint experiences that create lasting memories. Our aim? A whole future of anticipated memories through whole-body learning.

Because when we’re able to shape visitors, those visitors shape their communities, and those communities shape generations.

More Info

2025 Media Kit

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Luci Portfolio

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Latest News

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