The Amazon Visitor Landing at HQ2 in Virginia offers an immersive exploration of Amazon’s innovative culture, its products and services, and its role as a global steward. 

Luci Creative designed the experience to captivate and inform visitors into a biophilic environment. This includes structural contours and fluid forms to create a serene yet dynamic atmosphere, encouraging guests to meander, explore, and interact within a warm, tactile setting, all while seamlessly integrating storytelling with cutting-edge exhibits.

The story of HQ2 is told through a dimensional tabletop interactive model that highlights how Amazon fosters community wherever it goes. A hands-on data-visualization mediascape uses vividly rich geographic data sets—inspired by organic forms—to create a stunning animation across a digital canvas.

A to Z, a double-sided window interactive, showcases 26 stories about Amazon’s products and services, arranged alphabetically. These displays integrate sculptural highlights with compelling media and lighting to bring each innovation to life.

The experience concludes with an inspiring focus on Amazon’s sustainability initiatives and customer value. Visitors are welcomed into a central area where pulsing illumination surrounds a striking sculpture, underscoring Amazon’s vision for a better future.

Images Provided By Magda Biernat Photography

‍