The newly-renovated Lobo Welcome Center will serve as the first impression of the University of New Mexico (UNM) to potential students, and provide a glimpse of UNM’s flourishing campus life. In it visitors find exciting stories about life at the University, its offerings on and off campus, and generally what it means to be a Lobo.

Luci Creative transformed the Welcome Center into an engaging and informative experience for students and their families. The designs highlight the university's storied past, showcasing significant historical moments and figures. The Lobo Vision provides a glimpse into campus life and encourages visitor participation. A real Formula SAE race car underscores the university's commitment to hands-on learning and cutting-edge research.

The exhibit’s style features a bold, geometric design. Shadow and stucco treatments create depth and texture, and enhance the consistency between the exhibit space and the UNM brand. Visitors see tessellated and layered visual treatments, presenting the University’s stories in a unique and compelling way, grounded in the state’s unique identity.

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Image Credit: Matt Oberer