Multisensory immersive experiences create indelible memories that shape our understanding of ourselves and the world around us. AJ has spent close to twenty years working across a diverse range of nationally renowned cultural spaces to push the boundaries of experience design and museum planning. Recently, AJ was named as one of the 2023’s top 50 museum influencers in the world by industry-leading publication Blooloop. As the CEO and principal of the museum planning and design firm Luci Creative, her business has grown to more than 40 employees, with offices in Chicago, Boston, and Seattle. Clients include the Adams Presidential Center, Boston Holocaust Museum, the National Music Museum, Harley-Davidson, McDonald's, John Deere, Chicago's Museum of Science and Industry, Kohl Children's Museum, and more. She believes that experiential storytelling should inspire and captivate, and act as a catalyst for new and significant ideas. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

https://youtu.be/-LL7oP8mWcI?feature=shared