Attendees of South by Southwest Conference & Festivals stepped aboard a Private Jet, experienced a lavish meal while sailing on a yacht, and cozied up while lounging in a Russian Ice Hotel. All the while posing for a series of photographs to be shared on Instagram to “Con” their followers into believing their new reality. Luci Creative teamed up with 360i to develop, design, and produce three sets for Bravo’s season 2 launch of the series Imposters.

The designs took into account every luxurious detail from premium leather upholstered seats inside a private jet, to teak wood finishes on their private yacht, and finally a fur parka and a cozy bed inside the ice-cube walls of the Russian ice hotel. We worked closely with our partners to create the “imposter” moment, through a primary photo that captured a close up to create the “con” and a second from far away revealing the illusion and set.

Our designs were shared throughout social media during the SXSW conference as a part of a marketing activation to generate buzz around the premier of Bravo’s Imposters season 2.