We partnered with Geometry Global to evolve concept sketches into a multi-sensory experience that transports event participants into immersive environments. Each creative space allows attendees to learn how bourbon is made, discover what makes flavors unique. and snap fun photos for their Instagram feeds. The experience features Beam Suntory’s bourbon brands: Maker’s Mark, Jim Beam, Basil Hayden, and Knob Creek.

In 2018 this pop-up experience toured to Denver, Chicago, Houston, Cleveland, and New York City.